Simplexity Health, a thirty year old company in the health and nutrition industry, is rebranding itself under the new name, Healthy Products Simplexity becomes New Earth - PRO newsletter Sept 2013NEW EARTH effective September 1, 2013. It is changing its product name and reformulating a new line of products consisting of its premiere product of blue-green algae, plus wild, organic medicinal mushrooms and a blend of kale sprouts, red clover sprouts, concentrated wheat sprouts and Dunaliella saline algae, a salt-water algae.
Simplexity Health is known for its harvesting and marketing of Aphanizominon flos-aquae, a fresh-water strain of blue-green algae. This is the only strain of harvestable blue-green algae in the world that grows in abundance in a high Cascade Mountain lake known as Upper Klamath Lake in Klamath Falls, Oregon.
Aphanizomenon flos-aquae grows wild in Upper Klamath Lake (as opposed to Spirulina and Chlorella which need to be grown in artificial environments). Protected by the Cascade Mountains and fed by geothermal springs, Upper Klamath Lake is a nutrient gold mine. Super Blue-Green Algae grows to its greatest potential because of the massive abundance of minerals that took thousands of years to accumulate. The algae completes its life cycle in late autumn, adding to the natural “compost” (sediment) at the bottom of the lake. Only the most virile algae cells survive the winter and reproduce again in the spring. This keeps the species vigorous and strong. Just one inch of the 35 feet of sediment in Upper Klamath Lake contains enough nutrients to support the algae growth for 60 years. Two hundred million pounds of algae grow each year in this lake, enough to feed everyone on earth one gram daily
without depleting the resource! The array of nutrients found in SBGA is not limited by those minerals artificially added to the growing environment of Spirulina and Chlorella.
New Earth products have been reformulated and new products added that contain a proprietary blend of reishi, maitake, cordycepts, wild black trumpet and Poria cocos mushrooms designed to support a healthy immune system and an energetic life.
The core product of New Earth remains the Super Blue-Green Algae. Two products that contain SBGA, formerly called Alpha Sun and Omega Sun, are now renamed Wild Blue-Green Body and Wild Blue-Green Mind. The rebranding of Simplexity to New Earth is being done to more adequately explain what the company’s core products and values represent.
For more information visit the WELLNESS VILLAGE on our website in two places: Wayne Myers can be reached at and check out NEW EARTH under the Healthy Products category.

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